7 Groups of People Who Can Contribute Content to Your Nonprofit's Blog
Ever visited a nonprofit's blog page to find...well, nothing? The Blank Blog is all too common on nonprofit websites.
A lot of nonprofit organizations resist beginning a blog or, if they have a blog, they let it languish because they can’t imagine how to keep it full of content. They don’t know what they could possibly say that would be interesting to their readers OR they are so overworked and understaffed they can't figure out how to complete one more task (e.g. writing blog posts).
The good news is that the people who love a nonprofit organization—donors, volunteers, board members, clients—would be interested in reading several things about the nonprofit, things that a nonprofit staff leader—especially one that has served a long time—might take for granted and see as routine and a nonprofit staff leader doesn't have to do it all himself.
I have already written here about the fact that it is very valuable for a nonprofit organization to have a blog so I thought, today, that I would focus on ways to keep the blog stocked with good content.
One person doesn’t have to write all the blog posts herself. Lots of people can contribute to a blog. You can have guest contributors. Here are some ideas of people who can serve as guest contributors for nonprofit organization blogs as well as some potential questions or ideas you could ask them to respond to in writing for the organization’s blog:
- Your clients: Ask a client to write about his or her experience of the organization, how the staff treated him, how he felt the first time he called the organization or came to the building, what was going on in his life at first, how he has been impacted, how he feels now, what the future holds for him.
- Your Board members: Ask a board member to blog about why she serves, what she likes best about serving, what she has learned from serving, about her most memorable moment at a board meeting or event, what she’ll miss about being on the board when her term is over.
- Your staff members: What makes them get up in the morning, what makes them pull the covers back over their heads, what would they want to do with a $1 million donation, the most memorable client (don’t name, of course), they’re dream for the clients they work with, their biggest fears for the clients they work with.
- Your volunteers: With time so valuable, why does she volunteer? What volunteer job does she do? What’s the best thing about it? How did she get connected with the organization? Would she recommend volunteering here to a friend? Why or why not?
- Your visitors: What did he see when he visited? What were his impressions? Did the clients look happy? What were they doing? Was it colorful? Cheerful? Did the staff look like they cared? Did your visitor want to come back? Why or why not?
- Your donors: Why does he give? What motivated his first gift? What does he wish he could accomplish through donating to the organization?
- Your collaborators: Do you have a collaborating agency that you work closely with? For example, I used to with a counseling program that worked very closely with the juvenile justice system. We provided counseling for kids who were on probation with the Department of Juvenile Justice. There were several agencies with which we collaborated who were full of people who were grateful for our services and who had witnessed the impact of our good work who could share a good story about us in our blog. These include people from DJJ, from the D.A.'s office, schools, and the Department of Social Services. Ask someone from one of these collaborating agencies to write a piece for your blog about a client you've helped (no names mentioned, of course).
Don’t be afraid to cycle through these groups of people and topics more than once! Each time you do, you can ask a different volunteer, a different donor, a different person at your collaborating agency, etc. to contribute to the blog. They'll each have had different experiences, different interactions with different clients, and different points of view.
You can even ask the same board member, staff member, or client to blog more than once. It might be really interesting to follow a client through his or her journey through your agency (when s/he first comes to the agency, after a while, near the end of his/her program, after the program).
All of the experiences will enrich your blog and make a wonderfully round and complete picture of your agency.
With such a universe of people to guest blog and a wide array of topics to cover, I hope this makes feeding a blog less daunting. You can do it and you’ll be glad you did!
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