Online Giving

Fundraising, Federalism, and Donor Privacy

FUNDRAISING, FEDERALISM, AND DONOR PRIVACY

Since I’ve become a full-time fundraising consultant, I’ve been thinking a lot about federalism.

I hold a PhD in political science. You may at this point think:  “So that explains the federalism comment.  Who but a poli sci wonk would connect fundraising and federalism,” right?

But you’d be wrong.

How would you like to increase donations 600-800%?!?

How would you like to increase donations 600-800%?!?

What if you could do one thing in your development program and increase your donations 600 – 800%?!!

You can! According to Adrian Sargeant and Jen Shang in a whitepaper produced by Blackbaud and Hartsook Institutes, Growing Philanthropy in the United States, 600-800% is the amount by which you can increase a donor’s lifetime value simply by converting him or her to a monthly giver.

Consider:  if you’re typical donor makes a $25 or $35 check at the end of the year, you can increase his or her giving dramatically by signing them up to give $5, $10, or $15 each month instead. A monthly contributor who gives $5/month, for example, has increased their contribution 240% in one year.  Now, multiply that by the number of years he or she will give.

The math is pretty simple and straight-forward so the real question is how do you get started?

The answer isn’t rocket science:  Ask.

3 Ways P2P Fundraising is Old School

3 Ways P2P Fundraising is Old School

Did your New Year’s Resolution include trying a peer-to-peer fundraising campaign?  If so, great!  They are an incredibly fun and engaging way to raise funds.  Until Susan G. Komen and Lance Armstrong’s charities took big hits in 2013, peer-to-peer (P2P) fundraising was growing like gang-busters.  It fumbled a little in 2013, but the ALS Ice Bucket Challenge brought it back with a vengeance in 2014. 

As I’ve thought about the secrets to the success of these campaigns, I’ve realized that while the tools for online, crowdfunding P2P type campaigns are newer than the tools for traditional fundraising campaigns, the underlying techniques and principles that drive success are still very much the same.  Here are 3 ways that P2P fundraising is similar to any other type of fundraising campaign.

5 Ways to Get Board Members to Fundraise on Giving Tuesday

5 Ways to Get Board Members to Fundraise on Giving Tuesday

How Can a Purple Rhino Help You Get Your Board to Raise Money on Giving Tuesday?

“The Super Bowl of Crowdfunding” – that’s what Blackbaud’s npEngage calls Giving Tuesday.  Wouldn’t it be great to have 100% board member involvement?

The newly released Leading with Intent preview from BoardSource shows that only 26% of Board members get involved with asking at some point in the year.  There is a lot of opportunity for improvement there.  So how can you get your board members to raise funds this #GivingTuesday?

What's an Email Address Worth To Your Nonprofit?

What's an Email Address Worth To Your Nonprofit?

Don’t Delete Your Email Program Just Yet

Over the last few years, there has been a discussion about whether or not we are a “post-email” society.  Email use has been on the decline, especially among teens who are much more likely to text, SnapChat, and Tweet. In addition, many companies have moved to internal messaging systems, arguing that email is a time-waster.

 For the nonprofit organization, it is still working.

Company is Coming: Getting Your Website Ready for End of Year Giving

Company is Coming:  Getting Your Website Ready for End of Year Giving

65% of all end-of-year donors will visit your website before making a donation—that’s what Gail Perry, author of Fired Up Fundraising:  Turning Board Passion into Action tells us. 

Are you ready?  Is your website ready for deluge of visitors?

Email MORE Not LESS

Email MORE Not LESS

Fundraisers everywhere are biting their nails, worrying about whether or not their appeals will result in the gifts their organizations need to be able to meet their budgets and asking themselves what more they can do.

So what can you do?  Email more, not less.