P2P Fundraising

Are Your Sponsors Commitment Phobic?

Are Your Sponsors Commitment Phobic?

Do you have trouble getting your sponsors to sign on the bottom line?

Planning a fundraising event is challenging and time-consuming. You need a minimum of six months to plan an event (yes, I know it can be done in less, but it begins to get ugly if you have less time than that) and, ideally, nine months or more.

Lining up sponsorship commitments is usually something you do early in the process because that way, you can offer your sponsors maximum benefits—they can be in all of the pre-event publicity like participant registration or ticket sales and event promotional materials.

What if your sponsors delay making their commitment decisions? 

When an Event Goes Flat

When an Event Goes Flat

Recently, a friend asked me, “What do you do if your fundraising event goes flat?”

My friend works for a national organization with a signature fundraising event.  She can’t just stop doing the event. Her chapter of the organization is required to use the event to raise funds every year, but for some reason, her community just isn’t having success with it. The event seems to have lost its appeal.

“So what can you do to turn things around?” she asked.

3 Ways P2P Fundraising is Old School

3 Ways P2P Fundraising is Old School

Did your New Year’s Resolution include trying a peer-to-peer fundraising campaign?  If so, great!  They are an incredibly fun and engaging way to raise funds.  Until Susan G. Komen and Lance Armstrong’s charities took big hits in 2013, peer-to-peer (P2P) fundraising was growing like gang-busters.  It fumbled a little in 2013, but the ALS Ice Bucket Challenge brought it back with a vengeance in 2014. 

As I’ve thought about the secrets to the success of these campaigns, I’ve realized that while the tools for online, crowdfunding P2P type campaigns are newer than the tools for traditional fundraising campaigns, the underlying techniques and principles that drive success are still very much the same.  Here are 3 ways that P2P fundraising is similar to any other type of fundraising campaign.