10 REASONS CLEAN DATA SHOULD BE FUNDRAISING'S #1 NEW YEAR'S RESOLUTION
Why clean data should be your # 1 resolution:
- Direct Mail Appeals: The results of your direct mail appeals are driven by the quality of your mailing list.
- Email Marketing: The open rates of your email marketing efforts are driven by the accuracy of your email lists.
- Donor Retention: Want to alienate a donor fast? Write “Dear Mr. & Mrs. Jones” to Ms. Jones who divorced lying, cheating, dead-beat Mr. Jones three years ago. I can assure you, Mrs. Jones will never, ever donate again. Ditto, if Mr. Jones has been deceased for 5 years and she’s called your office twice to let you know.