Research

Show Me The Data

Show Me The Data

Show Me The Data 2015

A List of Annually Published Research Studies & Reports on the Nonprofit Sector

This report, just released today, is a list of 29 studies—all of which are published annually, bi-annually, or more frequently—that are of interest to nonprofit professionals. These studies, for the most part, focus on fundraising and  marketing, but a few touch on other topics (like compensation) or cover a broad spectrum of organizations in a particular region or within a particular issue focus.

The More You Raise The Better You Raise

With the publication of the 2015 Fundraising Effectiveness Project (FEP), many of us have reflected on the continued bad news about donor retention rates and what to be done about those. I notice within the FEP report, a really interesting fact that I think we, as fundraisers, should unpack.  The more you raise, the more you raise.

This might sound tautological.  Maybe it is.  But maybe it isn’t.

The report notes:

  • Those organizations that raise less than $100,000/year actually lose money (when their donor losses are reflected): - 7.8%
  • Those organizations that raise more than $100,000 but less than $500,000 actually have a growth rate of 3.1%.
  • Those organizations that raise more than $500,000 are the most efficient fundraisers. Their growth rate is 10.4%.