Did your New Year’s Resolution include trying a peer-to-peer fundraising campaign? If so, great! They are an incredibly fun and engaging way to raise funds. Until Susan G. Komen and Lance Armstrong’s charities took big hits in 2013, peer-to-peer (P2P) fundraising was growing like gang-busters. It fumbled a little in 2013, but the ALS Ice Bucket Challenge brought it back with a vengeance in 2014.
As I’ve thought about the secrets to the success of these campaigns, I’ve realized that while the tools for online, crowdfunding P2P type campaigns are newer than the tools for traditional fundraising campaigns, the underlying techniques and principles that drive success are still very much the same. Here are 3 ways that P2P fundraising is similar to any other type of fundraising campaign.