Benchmarking

When an Event Goes Flat

When an Event Goes Flat

Recently, a friend asked me, “What do you do if your fundraising event goes flat?”

My friend works for a national organization with a signature fundraising event.  She can’t just stop doing the event. Her chapter of the organization is required to use the event to raise funds every year, but for some reason, her community just isn’t having success with it. The event seems to have lost its appeal.

“So what can you do to turn things around?” she asked.