Blogging

Thinking About Social Media Advertising

Thinking About Social Media Advertising

Should we use paid social media advertising?” a friend who is an Executive Director at a nonprofit asked.  “My Board of Directors has been suggesting that I look into it,” she continued.

My first question for my Board, if they asked me to consider social media advertising, would bewhy.  To what end would we be advertising? Would we simply be working to “raise awareness” or would we have a more specific call to action in mind? If our purpose was to “raise awareness” to what end would we be doing that? 

7 Groups of People Who Can Contribute Content to Your Nonprofit's Blog

7 Groups of People Who Can Contribute Content to Your Nonprofit's Blog

Ever visited a nonprofit's blog page to find...well, nothing? The Blank Blog is all too common on nonprofit websites.

A lot of nonprofit organizations resist beginning a blog or, if they have a blog, they let it languish because they can’t imagine how to keep it full of content. They don’t know what they could possibly say that would be interesting to their readers OR they are so overworked and understaffed they can't figure out how to complete one more task (e.g. writing blog posts).

The good news is that the people who love a nonprofit organization—donors, volunteers, board members, clients—would be interested in reading several things about the nonprofit, things that a nonprofit staff leader—especially one that has served a long time—might take for granted and see as routine and a nonprofit staff leader doesn't have to do it all himself.

Should Nonprofits Blog?

Should Nonprofits Blog?

As I was leaving the building, a few workshop attendees approached me in the parking lot. One said, “A few of us wanted to talk to you because we were puzzled. You said it was really important to blog but we had just attended a fundraising workshop, before your workshop, on major gifts and the workshop presenter had said "Blogging is a complete waste of time. It won’t raise major gifts for you and you need to be getting major gifts.”

Wow.  Great to know what the confusion was about. We were able to have a terrific discussion. My only regret was that we couldn’t all have the discussion with the other presenter with us.  We could have had a really interesting exchange because I understand why he said what he said and in a way he is right. You certainly don’t ask for or receive a major gift because of anything you’ve written in a blog or posted on your website. 

HOWEVER, I think he has missed the point. 

#GivingTuesday: I'm Donating My Blog

#GivingTuesday:  I'm Donating My Blog

Nominate your nonprofit organization. For one day of free promotion on Davis Nonprofit Consulting's Blog and Social Media accounts.

The week leading up to #GivingTuesday, I’ll be Donating My Blog.  Each day that week (Nov 25 - Nov 30), I’ll feature one organization that does tremendous work.  I know there are many, but I’ll only be choosing 7.