Brandraising

3 Great Reasons Companies Should Sponsor You

3 Great Reasons Companies Should Sponsor You

ponsorships can make the difference between an event being successful and an event being a failure.  Sponsorship dollars are critical.  Fortunately, sponsorship dollars are something that are easy to raise (yes, you read that right) – easy because they are a win-winCompanies receive several benefits from sponsorships:

  1. Corporate sponsorships provide companies benefits with their customers
  2. They increase employee productivity and loyalty, and
  3. They offer traditional marketing benefits like name/brand recognition in the community.

A Firestorm: Marketing v. Fundraising

A Firestorm:  Marketing v. Fundraising

This year’s Nonprofit Communications Trend Report, published annually by Kivi LeRoux Miller, highlighted the possibility of conflict within nonprofit organizations’ communications and development departments about role definitions, goals, resource allocations, strategies, tactics, and more. 

And, just to prove how prescient the report might be, nonprofit fundraising and marketing bloggers have begun to slug it out online.

I suspect where communications and development cannot agree, collaborate, and talk things through, it is often the case that, in these situations, there is no culture of philanthropy. And while Underdeveloped calls on Development Directors to work to change from within the culture of philanthropy in organizations that lack it, it’s been my experience that in those organizations where no culture of philanthropy exists, the development director often lacks the power or authority to lead such change.  By the nature of the problem, the development director is disenfranchised in these situations.