Content marketing

Easy Come, Easy Go: More Lessons from HubSpot’s Email Purge

Last week, I wrote about HubSpot’s surprising decision to cut 250,000 email addresses from its marketing roles and what we could learn about increasing our email open and click rates. To be clear, I haven’t spoken to anyone at HubSpot, I’ve only read about the company decision to make this move in some of their blog posts like this one by Pamela Vaughan

HubSpot's move was a big step, the kind of marketing decision that, down the road, people will hail as genius or will condemn as idiotic. 

Here’s why I believe it will have a happily-ever-after ending, why HubSpot was able to do this, and one of the things that we—in the nonprofit sector—should learn from them.