Corporate Relationships

Are Your Sponsors Commitment Phobic?

Are Your Sponsors Commitment Phobic?

Do you have trouble getting your sponsors to sign on the bottom line?

Planning a fundraising event is challenging and time-consuming. You need a minimum of six months to plan an event (yes, I know it can be done in less, but it begins to get ugly if you have less time than that) and, ideally, nine months or more.

Lining up sponsorship commitments is usually something you do early in the process because that way, you can offer your sponsors maximum benefits—they can be in all of the pre-event publicity like participant registration or ticket sales and event promotional materials.

What if your sponsors delay making their commitment decisions?