Data

10 Reasons Clean Data Should Be Fundraising's #1 New Year's Resolution

10 REASONS CLEAN DATA SHOULD BE FUNDRAISING'S #1 NEW YEAR'S RESOLUTION 

Why clean data should be your # 1 resolution:

  1. Direct Mail Appeals: The results of your direct mail appeals are driven by the quality of your mailing list.
  2. Email Marketing: The open rates of your email marketing efforts are driven by the accuracy of your email lists.
  3. Donor Retention: Want to alienate a donor fast? Write “Dear Mr. & Mrs. Jones” to Ms. Jones who divorced lying, cheating, dead-beat Mr. Jones three years ago. I can assure you, Mrs. Jones will never, ever donate again. Ditto, if Mr. Jones has been deceased for 5 years and she’s called your office twice to let you know.

When an Event Goes Flat

When an Event Goes Flat

Recently, a friend asked me, “What do you do if your fundraising event goes flat?”

My friend works for a national organization with a signature fundraising event.  She can’t just stop doing the event. Her chapter of the organization is required to use the event to raise funds every year, but for some reason, her community just isn’t having success with it. The event seems to have lost its appeal.

“So what can you do to turn things around?” she asked.