Development directors

10 Reasons Clean Data Should Be Fundraising's #1 New Year's Resolution

10 REASONS CLEAN DATA SHOULD BE FUNDRAISING'S #1 NEW YEAR'S RESOLUTION 

Why clean data should be your # 1 resolution:

  1. Direct Mail Appeals: The results of your direct mail appeals are driven by the quality of your mailing list.
  2. Email Marketing: The open rates of your email marketing efforts are driven by the accuracy of your email lists.
  3. Donor Retention: Want to alienate a donor fast? Write “Dear Mr. & Mrs. Jones” to Ms. Jones who divorced lying, cheating, dead-beat Mr. Jones three years ago. I can assure you, Mrs. Jones will never, ever donate again. Ditto, if Mr. Jones has been deceased for 5 years and she’s called your office twice to let you know.

Fundraisers as Change Leaders

Fundraisers as Change Leaders: Preparing the Next Generation of Fundraisers

For the last several years, we’ve been talking about a culture of philanthropy and the importance of an organization having a culture of philanthropy for a development director to thrive and for a development program to take root and grow. I believe the concept of a culture of philanthropy or the lack of one is a useful idea for understanding whether or not an organization is ready to begin and sustain a development program.

However, I also believe that part of how receptive an organization is to a development program has little to do with how it feels about fundraising and more to do with how it feels about change.

A Fundraising Program's Secret Ingredient: A Plan

A FUNDRAISING PROGRAM'S SECRET INGREDIENT: A PLAN

In fundraising, there is no silver bullet, no pixie dust to sprinkle, no incantation to chant and the only potion I’ve ever known anyone to brew entailed a strong portion of tequila. I own two wands, both pink and sporting Disney princesses, but I suspect neither contains any actual magical properties. Fundraising is about relationship building, hard work, and a good plan.

In fact, according to the Third Space Studio, it’s a whole lot more about the plan than we may have realized in the past.

Dear Program Directors

Dear Program Directors

Dear Program Staff:

1. Just because we don’t work with our clients face-to-face, on a regular basis, doesn’t mean we don’t care about them. In fact, we care about them. 

Most of us could pretty easily work in sales, marketing, or communications positions in the corporate world (at much greater pay). But we choose to work here because we care, because we want to, because we love our clients and because we care about the mission.  Our care for our clients might look different than yours, but it’s there nonetheless.