Donor Communications

The Year We Almost Didn’t Get the Gift

The Year We Almost Didn’t Get the Gift

For many years, I worked as an Executive Director for a counseling center in Northeast Georgia. Almost all of the staff were mental health professionals except for me and almost all the work other than therapy—fundraising, communications, IT, HR, maintenance, grant writing—fell to me (along with just one or two others).

If our donor newsletter was going to go out, I wrote it personally. It was challenging sometimes to get it done. One year, it just seemed like it didn’t get done and it didn’t get done and it didn’t get done. We sent out a few electronic newsletters, but the print one just never got written or sent.

We had an incredibly supportive major donor who annually made a very generous $10,000 gift. Looking back, I appreciate her even more now than I did then. She demanded very little attention. She just gave and gave and was incredibly supportive. With no effort on our part and no fanfare on her part, her generous gift would just appear on our administrative assistant’s desk one day each December.

Then, the year we were too busy to communicate with our donors, our Board President got a call from her. She asked to meet. When they got together, she said she wasn’t sure she was going to give that year. She just didn’t feel connected, she said. She couldn’t remember the last time she had received a newsletter from us and she felt like she didn’t know what was going on with the organization.