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The Race is Still On

The Race is Still On

Growing up in Pennsylvania, I had a good friend named Sylvia. We swam on a swim team together. I was pretty much lousy at all sports – swim team included. Sylvia, however, had talent.

Sylvia was so much stronger and better than all of the rest of us in our age group that none of us could really give her a challenge. Near the end of any race, she'd look back at us and we were nowhere near her. She'd leave us way behind. So she'd slack off. There wasn’t any need to make a big effort. She would simply coast to a stop at the end of the race…and still win.

Sometimes the coach would give her a hard time about it telling her how many records she could hold if she just wouldn’t slack off at the end, but she wasn't especially interested in records. She was swimming for the fun of it. We were just in grade school and she didn’t feel any pressure.

It can be easy to feel like Sylvia right about now. #GivingTuesday is behind us. The end-of-year appeal letter we’ve been rushing around to get in the mail has gone out. It might even be kind of quite around the office. But it’s not time to coast to a close just yet.

Thinking About Social Media Advertising

Thinking About Social Media Advertising

Should we use paid social media advertising?” a friend who is an Executive Director at a nonprofit asked.  “My Board of Directors has been suggesting that I look into it,” she continued.

My first question for my Board, if they asked me to consider social media advertising, would bewhy.  To what end would we be advertising? Would we simply be working to “raise awareness” or would we have a more specific call to action in mind? If our purpose was to “raise awareness” to what end would we be doing that?