Recently, a friend of mine who is an Executive Director, asked me what to do. He was concerned that his organization was not going to make their fundraising goals for the year. "What should we do?" he asked.
First things first. The year is not over yet! I was pretty upset that it's not even October and this Executive Director had already said "ain't gonna happen!" Whoa, my friend! As my mama always said:
"Can't never could!"
You still have time to re-double your efforts. Pull your team together. This is a moment for him, as Executive Director, to demonstrate leadership. He needs a battle plan. Get all hands on deck. I mean all hands on deck: board members, staff members, volunteers.
If you have a long way to go to goal, decide what each person can do. Give people specific assignments. Make sure that people have the tools they need to succeed also. If you want board members to send out emails, write the emails for them. Board members can edit them, but it helps them to get going to not have to start from scratch.
Here are a few strategies that have helped me be very successful in year-end giving: