HubSpot

Easy Come, Easy Go: More Lessons from HubSpot’s Email Purge

Last week, I wrote about HubSpot’s surprising decision to cut 250,000 email addresses from its marketing roles and what we could learn about increasing our email open and click rates. To be clear, I haven’t spoken to anyone at HubSpot, I’ve only read about the company decision to make this move in some of their blog posts like this one by Pamela Vaughan

HubSpot's move was a big step, the kind of marketing decision that, down the road, people will hail as genius or will condemn as idiotic. 

Here’s why I believe it will have a happily-ever-after ending, why HubSpot was able to do this, and one of the things that we—in the nonprofit sector—should learn from them.

Round-up: Advice on Thank You Notes Just in Time for Wednesday

Round-up: Advice on Thank You Notes Just in Time for Wednesday

After #GivingTuesday comes #ThankUNoteWed. To honor the occasion, I thought I'd round-up some good tips, advice, examples, and suggestions to help you on your way. While there are lots of great ideas and suggestions, the two most critical pieces of advice are to acknowledge gifts promptly and personally.