Inbound Marketing

Should Nonprofits Blog?

Should Nonprofits Blog?

As I was leaving the building, a few workshop attendees approached me in the parking lot. One said, “A few of us wanted to talk to you because we were puzzled. You said it was really important to blog but we had just attended a fundraising workshop, before your workshop, on major gifts and the workshop presenter had said "Blogging is a complete waste of time. It won’t raise major gifts for you and you need to be getting major gifts.”

Wow.  Great to know what the confusion was about. We were able to have a terrific discussion. My only regret was that we couldn’t all have the discussion with the other presenter with us.  We could have had a really interesting exchange because I understand why he said what he said and in a way he is right. You certainly don’t ask for or receive a major gift because of anything you’ve written in a blog or posted on your website. 

HOWEVER, I think he has missed the point.