Independent Sector

Just imagine what's possible

Just imagine what's possible

Just Imagine What's Possible When the other 82% gets its head out of the sand!?!

#GivingTuesday has already become an amazing global movement, raising close to $46 million in 2014. If I were a betting woman,  I would wager that the 2015 #GivingTuesday effort will raise even more. Afterall, giving on #GivingTuesday grew 95% between 2013 and 2014 and a reported 240% growth between 2013 and 2015. Growth is a good bet. The question, it seems to me, is not if there will be growth, but how much.  

However, a new study by the John Templeton Foundation reveals that only 18% of the American public is aware of #GivingTuesday.

Reporting Impact

Reporting Impact

Part of our responsibility to our donors after receiving a gift is to report back to them about what the donations they’ve entrusted to us have accomplished. We know they want to hear from us about the impact of their donations.

If we’re good at donor stewardship, we do this in multiple ways and in an ongoing fashion.  

  • We call our donors and say things like, “Hi! The tractors arrived on site today and started clearing for the new building and I was just thinking about you and how you’ve made this possible.
  • We invite them to our campuses and show them work in progress or programs in action.
  • We meet them for coffee and bring them pictures of something that happened last week that they wanted to see. 

Informally, the updates are regular.

But every once in a while, we do formal updates through Annual or Impact Reports as well.  As many of us plan this time of year to write and design our Annual or Impact Report, what should it convey?