Nancy Schwartz

Thinking About Social Media Advertising

Thinking About Social Media Advertising

Should we use paid social media advertising?” a friend who is an Executive Director at a nonprofit asked.  “My Board of Directors has been suggesting that I look into it,” she continued.

My first question for my Board, if they asked me to consider social media advertising, would bewhy.  To what end would we be advertising? Would we simply be working to “raise awareness” or would we have a more specific call to action in mind? If our purpose was to “raise awareness” to what end would we be doing that? 

A Firestorm: Marketing v. Fundraising

A Firestorm:  Marketing v. Fundraising

This year’s Nonprofit Communications Trend Report, published annually by Kivi LeRoux Miller, highlighted the possibility of conflict within nonprofit organizations’ communications and development departments about role definitions, goals, resource allocations, strategies, tactics, and more. 

And, just to prove how prescient the report might be, nonprofit fundraising and marketing bloggers have begun to slug it out online.

I suspect where communications and development cannot agree, collaborate, and talk things through, it is often the case that, in these situations, there is no culture of philanthropy. And while Underdeveloped calls on Development Directors to work to change from within the culture of philanthropy in organizations that lack it, it’s been my experience that in those organizations where no culture of philanthropy exists, the development director often lacks the power or authority to lead such change.  By the nature of the problem, the development director is disenfranchised in these situations.