Nonprofit Times

Donor Welcome Kits: Like a Warm Loaf of Homemade Bread

A few weeks ago, Russell, my husband, and I visited a new church. As we were leaving the church, a church member gave us with a loaf of homemade bread.

What a nice welcome gift--nourishing, tasty, symbolic, thoughtful. It also served as an ice-breaker. Someone walked up to us and handed us the bread and struck up a conversation. This church did a great job of extending hospitality. We felt welcome.

That's what you want your donor to feel—like you've just handed them a loaf of warm, homemade bread and told them you are really glad they showed up on a cold, rainy Sunday morning.

Nonprofits Blocking Social Innovation? I don't Think So

Nonprofits Blocking Social Innovation? I don't Think So

The piece is really disappointing, but hardly surprising from a man who heralds the end of corporate social responsibility, arguing “traditional corporate philanthropy is considered an inappropriate use of capital, a distraction of time and resources from business activities” (Forbes, July 9, 2014).  His July piece in Forbes counsels businesses on how to exit the “business” of corporate social responsibility.

How sad to me that a business leader would have so little appreciation for our common human and environmental interconnectedness, so little appreciation for the stakes all corporations have in the planet and its populations.

But mostly, in suggesting that nonprofits don’t work, I wanted to laugh out loud and ask “How on earth do we know? How do we know what nonprofits are capable of?”  Have we ever really tried them?  I mean, REALLY tried them?