Giving Tuesday Sheriff—It's Time to Start Passing Out the Deputies' Badges
If your #GivingTuesday plan includes a crowd funding campaign GREAT! Peer-to-Peer fundraising is an effective way to enlist volunteers, board members, and staff in fundraising.
As Allison Gauss of Classy says, one of the awesome things about P2P fundraising is that it allows you to reach beyond your circle of supporters to make new friends through the introduction of your existing donors and fans.
I think one of the things that people new to P2P fundraising don’t realize, however, is that it doesn’t happen automatically. You don’t set up a webpage and hit a “go” button. Your site doesn’t immediately go viral. Thousands of people don’t sign up and immediately donate and then ask their friends and family to donate. It just doesn’t work that way (Maybe ice-bucket challenge aside).
It takes some planning and some effort behind the scenes and throughout the campaign to start the engine and fan the flames. Here are a few things you need to do to before #GivingTuesday: