Sleeping Giant

How would you like to increase donations 600-800%?!?

How would you like to increase donations 600-800%?!?

What if you could do one thing in your development program and increase your donations 600 – 800%?!!

You can! According to Adrian Sargeant and Jen Shang in a whitepaper produced by Blackbaud and Hartsook Institutes, Growing Philanthropy in the United States, 600-800% is the amount by which you can increase a donor’s lifetime value simply by converting him or her to a monthly giver.

Consider:  if you’re typical donor makes a $25 or $35 check at the end of the year, you can increase his or her giving dramatically by signing them up to give $5, $10, or $15 each month instead. A monthly contributor who gives $5/month, for example, has increased their contribution 240% in one year.  Now, multiply that by the number of years he or she will give.

The math is pretty simple and straight-forward so the real question is how do you get started?

The answer isn’t rocket science:  Ask.