Wealth screening

Fish in Your Own Pond

FISH IN YOUR OWN POND

Who are the wealthiest people in your community?  Come on! You can name them! Everybody can. We’re talking about the people in town who have their names on buildings all over town because they’ve made large gifts to capital campaigns of other nonprofits.

If your board is anything like the boards with which I’ve worked, they’re thinking about and talking about those names often. “If we could just get so-and-so to give to us,” the conversation in meetings goes or “What can we do to get her to give to us?” or “How can we get them to attend our gala?” as if that donor is the only person in town capable of making a sizable gift and without his or her support we’ll never really be on the map.

Frankly, I say forget about him or her.