development directors

3 Great Reasons Companies Should Sponsor You

3 Great Reasons Companies Should Sponsor You

ponsorships can make the difference between an event being successful and an event being a failure.  Sponsorship dollars are critical.  Fortunately, sponsorship dollars are something that are easy to raise (yes, you read that right) – easy because they are a win-winCompanies receive several benefits from sponsorships:

  1. Corporate sponsorships provide companies benefits with their customers
  2. They increase employee productivity and loyalty, and
  3. They offer traditional marketing benefits like name/brand recognition in the community.

How to Recruit and Support Fundraising Volunteers

How to Recruit and Support Fundraising Volunteers

I’ll never forget 2007. 

That was the year that potential volunteers kept coming up to me at our volunteer recognition and recruitment event and saying “Hey! I’d like to help with fundraising!” By the end of the night, I had our golf tournament committee full, our silent auction committee full. I had volunteers signed up to ask for sponsorships, put up flyers around town, and hand-address appeal letters.  It was an incredible evening.  It seemed everyone wanted to be a fundraising volunteer. 

4 Things to Do to Ensure You Never Miss Out On Another Grant Opportunity

4 Things to Do to Ensure You Never Miss Out On Another Grant Opportunity

Wait:  Phenomenal grant opportunity just landed in your inbox.  It’s a perfect fit your organization.  Unrestricted funding.  Thousands of dollars.  Tailor-made for you.  Deadline:  24 hours from now. 

You’ve got to get it together.  Fast.

What can you do NOW to set yourself up to succeed when this happens this year?

Are Our Hiring Practices Following Our Fundraising Goals?

Are Our Hiring Practices Following Our Fundraising Goals?

For the last several years, the idea of donor retention has been much discussed.  Thought leaders like Adrian SargeantPenelope BurkJay Love and so many others including those associated with the Fundraising Effectiveness Project, have urged us to improve our stewardship practices telling us that donor attrition will rates will never improve if we don’t continue to improve our stewardship practices.  As a result, we’ve all worked harder to acknowledge gifts in a more timely fashion, more sincerely, and more creatively with mixed results.  We’ve also worked to be more creative and faithful about reporting back to our donors about the impact of their gifts, again, with mixed results.  Reports on our practices continue to find uneven practices with some of us acknowledging gifts swiftly, others slowly, and still others, not at all.

In the years that we have spent talking about donor stewardship and its importance for donor retention, little seems to have changed.  In fact, if anything, donor retention rates have continued their downward spiral and the problem has gotten worse.  

Why has it been so difficult to make head-way on this problem? Why has it been so hard to turn the ship around on these issues?