donations

Building the Donor Pipeline

Building the Donor Pipeline

The 2013 donor retention rates are in:  39%.  Annually, we lose 61% of all our donors.

With donor retention rates at all-time lows, one of the things that all nonprofit organizations have to work toward is acquiring new donors.  We have to keep the building the pipline by finding new donors.

With good reason, much has been written about how to retain donors and people across our profession, in workshops, webinars, conference presentations, journals, and blogs have advised, coached, and advocated that we take steps to stem the tide of donor attrition.  This is all excellent advice.  We do absolutely need to work to retain our existing donors—especially since an existing donor costs less to retain than a new one does to acquire—but even if we’re able to improve retention 10-20%, we’re still in need of aggressive annual efforts to acquire new donors.

What's an Email Address Worth To Your Nonprofit?

What's an Email Address Worth To Your Nonprofit?

Don’t Delete Your Email Program Just Yet

Over the last few years, there has been a discussion about whether or not we are a “post-email” society.  Email use has been on the decline, especially among teens who are much more likely to text, SnapChat, and Tweet. In addition, many companies have moved to internal messaging systems, arguing that email is a time-waster.

 For the nonprofit organization, it is still working.

Company is Coming: Getting Your Website Ready for End of Year Giving

Company is Coming:  Getting Your Website Ready for End of Year Giving

65% of all end-of-year donors will visit your website before making a donation—that’s what Gail Perry, author of Fired Up Fundraising:  Turning Board Passion into Action tells us. 

Are you ready?  Is your website ready for deluge of visitors?

Email MORE Not LESS

Email MORE Not LESS

Fundraisers everywhere are biting their nails, worrying about whether or not their appeals will result in the gifts their organizations need to be able to meet their budgets and asking themselves what more they can do.

So what can you do?  Email more, not less.