email

HubSpot's Bold Email Purge and What Nonprofits Can Learn About Email Calls to Action

In a very bold move this week, Hubspot, a leading online marketer, purged more than 250,000 email addresses. As I’ve previously written, email addresses are very valuable to your organization. According to Blackbaud’s annual Luminated study, in fact, each individual email address is worth an average $12.46 in donations.

So one might think that purging 45% of your company’s email list is either truly inspired or totally crazy. Then, again, it might just be completely practical.

6 Ways to Make Email Subscribers Out of Your Social Media Followers

6 Ways to Make Email Subscribers Out of Your Social Media Followers

Given that it is so valuable to have email addresses, to have people on your eNews lists (because email open and conversion rates are so much higher than social media reach and conversion rates), one of your social media goals should definitely be to convert your social media fans, likes, and followers to email subscribers.

So how do you do that? Here are 6 Ways to find the email addresses and receive the permission of followers to be added to your email lists:

What's an Email Address Worth To Your Nonprofit?

What's an Email Address Worth To Your Nonprofit?

Don’t Delete Your Email Program Just Yet

Over the last few years, there has been a discussion about whether or not we are a “post-email” society.  Email use has been on the decline, especially among teens who are much more likely to text, SnapChat, and Tweet. In addition, many companies have moved to internal messaging systems, arguing that email is a time-waster.

 For the nonprofit organization, it is still working.

Email MORE Not LESS

Email MORE Not LESS

Fundraisers everywhere are biting their nails, worrying about whether or not their appeals will result in the gifts their organizations need to be able to meet their budgets and asking themselves what more they can do.

So what can you do?  Email more, not less.