end of year

Like a Dog with a Bone

Like a Dog with a Bone

At this time of year, a good fundraiser is like a dog with a bone. She’s sunk her teeth into the organization’s fundraising goal and she’s unwilling to let go.

And with good reason. There are still things you can do to make your goals. Don’t give up on your goal or on yourself. There are 5 and ½ weeks left in the year. If you haven’t yet met your fundraising goals for the year – It’s not too late! 

Asking Matters

Asking Matters

What you ask for matters.

If you haven’t finished your end of year appeal, one of the decisions you are probably agonizing over is the ask amount—what numbers to put in your “gift string” or “gift array”—those numbers that you will use on your response card or envelope to suggest gift sizes to donors.

Thinking carefully about these numbers is wise.  What you suggest matters.

The Power of One

The Power of One

If you’re like most people responsible for fundraising this time of year, you’re trying to put the finishing touches on your end of year appeal.  A lot is riding on it.  Probably, whether or not you make your fundraising goals for the year is dependent on the success of your appeal, given that 40% of an organization’s contributions are received in the last three months of the year.

If you haven’t yet finalized your copy or decided what to write about, this article is for you.  What you need is one story, about one person (or animal or plant).  One.