enthusiasts

Why 'Engagement' Still Matters

Why 'Engagement' Still Matters

Like the Donkey in Shrek whose been told to search for a blue flower with red thorns, I’ve tromped off into the social media field—with purpose—attempting to achieve meaningful engagement, repeating to myself “red flower, blue thorns, red flower, blue thorns…” or rather “engagement, engagement, engagement…”

And, then, just before Christmas, Beth Kanter, on her blog, summarized a Vision Critical Report titled  “What Social Media Can’t Tell You About Your Customers.”