marketing

HubSpot's Bold Email Purge and What Nonprofits Can Learn About Email Calls to Action

In a very bold move this week, Hubspot, a leading online marketer, purged more than 250,000 email addresses. As I’ve previously written, email addresses are very valuable to your organization. According to Blackbaud’s annual Luminated study, in fact, each individual email address is worth an average $12.46 in donations.

So one might think that purging 45% of your company’s email list is either truly inspired or totally crazy. Then, again, it might just be completely practical.

Why 'Engagement' Still Matters

Why 'Engagement' Still Matters

Like the Donkey in Shrek whose been told to search for a blue flower with red thorns, I’ve tromped off into the social media field—with purpose—attempting to achieve meaningful engagement, repeating to myself “red flower, blue thorns, red flower, blue thorns…” or rather “engagement, engagement, engagement…”

And, then, just before Christmas, Beth Kanter, on her blog, summarized a Vision Critical Report titled  “What Social Media Can’t Tell You About Your Customers.”

What's an Email Address Worth To Your Nonprofit?

What's an Email Address Worth To Your Nonprofit?

Don’t Delete Your Email Program Just Yet

Over the last few years, there has been a discussion about whether or not we are a “post-email” society.  Email use has been on the decline, especially among teens who are much more likely to text, SnapChat, and Tweet. In addition, many companies have moved to internal messaging systems, arguing that email is a time-waster.

 For the nonprofit organization, it is still working.

Email MORE Not LESS

Email MORE Not LESS

Fundraisers everywhere are biting their nails, worrying about whether or not their appeals will result in the gifts their organizations need to be able to meet their budgets and asking themselves what more they can do.

So what can you do?  Email more, not less.

4 Things Your Nonprofit Can Do to Ensure Attention During October

4 Things Your Nonprofit Can Do to Ensure Attention During October

Immediately following the attacks of 9/11, the Katrina hurricane, and the Haiti earthquake, all funds for anything other than relief efforts, survivors and heroes practically dried up.  Fundraising for anything other than breast cancer during the month of October feels a lot like trying to fundraise for something other than the relief effort following 9/11.  This year’s October pink-out can feel especially hard for everyone ignored during the summer of the ALS Ice Bucket Challenge.  So what’s a person to do in October if s/he works for any cause other than breast cancer?  How can your organization get attention during the pink tsunami that has become October?