social media

6 Ways to Make Email Subscribers Out of Your Social Media Followers

6 Ways to Make Email Subscribers Out of Your Social Media Followers

Given that it is so valuable to have email addresses, to have people on your eNews lists (because email open and conversion rates are so much higher than social media reach and conversion rates), one of your social media goals should definitely be to convert your social media fans, likes, and followers to email subscribers.

So how do you do that? Here are 6 Ways to find the email addresses and receive the permission of followers to be added to your email lists:

Why 'Engagement' Still Matters

Why 'Engagement' Still Matters

Like the Donkey in Shrek whose been told to search for a blue flower with red thorns, I’ve tromped off into the social media field—with purpose—attempting to achieve meaningful engagement, repeating to myself “red flower, blue thorns, red flower, blue thorns…” or rather “engagement, engagement, engagement…”

And, then, just before Christmas, Beth Kanter, on her blog, summarized a Vision Critical Report titled  “What Social Media Can’t Tell You About Your Customers.”

4 Things Your Nonprofit Can Do to Ensure Attention During October

4 Things Your Nonprofit Can Do to Ensure Attention During October

Immediately following the attacks of 9/11, the Katrina hurricane, and the Haiti earthquake, all funds for anything other than relief efforts, survivors and heroes practically dried up.  Fundraising for anything other than breast cancer during the month of October feels a lot like trying to fundraise for something other than the relief effort following 9/11.  This year’s October pink-out can feel especially hard for everyone ignored during the summer of the ALS Ice Bucket Challenge.  So what’s a person to do in October if s/he works for any cause other than breast cancer?  How can your organization get attention during the pink tsunami that has become October?