strategy

The Beauty of a Fundraising Plan

The Beauty of a Fundraising Plan

Several years ago, I took an Executive Director position at a nonprofit that serves several counties in Northeast Georgia. 

When I took the position, the organization was in trouble. The organization had ended several years in the red and had become overly reliant on a handful of dwindling government grants.

In self-defeating fashion, the organization’s board members had, become convinced that they couldn’t fundraise. Their last attempt to hold a fundraising event had resulted in a group of about 15 people—almost all board or staff—awkwardly hovering around the refreshments as the band played to an empty hall.